3 Nasty Habits Which Make Marketable Expertise Worthless
Experts have bad habits too. Corporate change leaders and semi retired career entrepreneurs have bad habits. Self defeating habits that limit a person’s ability to make money from their expertise.
I am not talking about the high profile entrepreneurs you see on TV, hear on Radio and read about in books and magazines. No, they have an engine behind them that drives their use of technology.
I’m talking about the quiet pros. The one’s who are not famous characters, just people getting on with life. Pretty often they’ve had a career of experience in the days when folks worked in one job, industry or sector for along time. Often their knowledge can be niche or highly intertwined with the specific company culture that they worked inside.
There’s a lot of valuable experience in this group of people. There’s a lot of expertise that people could make valuable use of to grow their own knowledge base and accelerate their business expansion.
The difficulty is, habits get in the way.
Habits like holding out for those high values short contract corporate consultancy roles. This is limited work for the most part and as the requirements of the company change your skills may not retain their value.
Another one isn’t wanting to engage the mainstream micro and small business market because they are too small fry. If your expertise really has value and if what you know can truly help companies grow, then this is the market in which it can truly find a home.
The third nasty habit I am going to touch on is complacency. This one truly is a killer.
When the world is changing as quick as it is now – both for the better in terms of accessibility to knowledge and interconnectivity and, for the worse re all the uncertainty we see economically and environmentally – complacency kills!
By being complacent, quiet experts fail to re explore the value of their experience. They look for big paydays working in environments they’re comfortable in. They can’t see that their expertise is ripe to be realigned with a rather more main line need. They choose not to trouble taking a look at how easily online training portalstechnology can be employed to package and disseminate their knowledge.
Bad habits can make good expertise unimportant in a market place that needs it and at a point in time when technology makes it easy to get that market.
Stephane Kolinsky is a mobile website designer from Plymouth, Devon. Owner of Springboard Outsourcing alocal marketing agency in Plymouth, Devon.
