3 Recommended Tools To Guide Small Business SEO

Search Engine Optimisation costs, may inhibit business owners from maintaining a professional SEO Expert on an on-going basis. So here's a guide to 3 free tools that any small company owner can utilize to help maintain, implement and research search site optimisation goals.

TOOL 1 Google Analytics.

For most site managers they do not ever truly understand the value of their site, or how effective it is at tempting and maintaining viewers. Do you know what quantity of folks visit your website? How they got there? How long they were on your website and how many pages they viewed? How much direct traffic vs search site traffic you are getting? Don't fret if you said no, there is a free tool to help find out all this valuable info and more.

TOOL 2 Keyword Research Tool.

Once you have analysing installed, you should really focus to focus on what keywords you will be optimising your site for. The simplest way to do this is a quick brainstorming session. If you were a consumer, what keywords would you type into Google to find your business? Write these down.

After you have some starter keywords, head over to Google Keyphrase Analysis Tool and follow the directions. You will have to type in keyword/s and Google will help you come up with possible variations that may be acceptable for your site. The best part is that it even provides estimated search volumes so you know how popular a keyword is.

Another great piece of info here is the competition rating that is applied to tell you how competitive certain keywords are. Just remember the traffic statistics are estimates so take them into account but do not always trust everything you read.

TOOL 3 SEO For Firefox Extension.

If you’re a Firefox user (and you need to be) then a great tool to install and use is the SEO Book SEO for Firefox Extension. It is a smashing tool which allows you to view market research information simply while you are skimming the internet. If you have an interest in what the competition are doing and how difficult it may be to beat them, then stop wondering and start discovering. With all of these numbers at your fingertips, decisions on what areas you need to compete toughest in to reach your S.E.O targets are way easier than they once were.

While the overall process of Search Engine Optimisation may seem overwhelming, just by implementing a few simple tools it’s possible to develop an SEO plan that helps your business to soar above competition.

Do not just trust any SEO Consultant find one that cares about your business as much as you do. Bright Biz Online Marketing Consultants specialise in working with Small Business SEO Customers to give them the results which they need at a price they can afford.