6 Search Engine Friendly Web Publishing Platforms

Twitter and Facebook are very easy to set up and you may be publishing within 6 or seven minutes however when you need your content to be indexed and found on Google and other search engines, you should maybe consider a few of these web publishing platforms.

Blogger

The individuals that developed Twitter created Blogger, however they sold Blogger to Google a number of years back. I first started using Blogger about 10 years back messing with publishing to the web.

Blogger is free to set up and you can customize the design and layout to suit your voice, business or spare time interest. As a consequence of Blogger being owned by Google it is search engine friendly and Google will index the pages fairly fast. When you publish with Blogger your online presence is hosted with Google so you have no hosting charges.

WordPress

This is the most well liked web publishing platforms. It is open source that suggests the platform is free and is supported by a community of developers who create additional functionality called plugins to deliver more features.

If you wish your own website name, you will have to discover a hosting company to host your internet site. One of the drawbacks to WordPress is the amount of maintenance required to update new versions of the package as well as checking against hacking threats.

Adobe Business Catalyst

Adobe are new kids on the block with their service as a software solution. They offer blogging, a content management system, e-commerce, e-mail marketing, a crm or database manager plus hosting all under the one system. The system is perfectly fitted to the small to mid-sized entrepreneur. The service is offered through a network of Adobe Business Catalyst partners around the globe and is maybe the most premium of all the web publishing platforms.

Typepad

Typepad is the younger brother of Movable Type, a professional and web publishing platforms for huge firms.

Typepad charge a small monthly fee as it is a hosted solution and is quick and easy to line up and customize. You have control over your own domain, pages are naturally search engine friendly and integration with social network sites like Facebook, Twitter and LinkedIn is straightforward.

When you have famous publishers and writers such as Seth Godin publishing on Typepad for the last 8 or 9 years, this is Typepad’s best vote of confidence.

Posterous

Posterous is generally a picture publishing programme yet superb for every kind of publishing. Part of the new breed of web publishing solutions, Posterous may also be used from their iPhone and iPad applications making this ideal even for beginner publishers.

There are numerous free and paid for themes you can obtain access to to give your website a unique voice. For the web designer and coder in you there’s also access to the css files which also you to fully customize your presence.

Additionally, you can utilise your own website name to make your site look more professional. Posterous also provide multi user access, ideal if there is a team of folks working on your project.

Tumblr

Tumblr is very like Posterous. There are free and paid for layouts, stylesheets can be customized, there is multi user access, there are iPhone apps to make public from and you can select your own site name. Tumblr has a Like Post feature like Facebook that is making a growing shared community. Some professional SEO professionals are utilising these Likes as back links in their work.

So there you have it, 6 web publishing platform. As someone that has used all of these platforms, the best advice is to figure out what your needs are, join up to a trial with one, play around with the features so you feel ok with publishing then spend a bit more to customise the solution to your needs.

Molly Jamieson write for Adobe Business Catalyst partner, Platonik.. On their internet site are examples of Adobe Business Catalyst built websites.