A Better Business Blog Strategy
* Who is the blog intended to influence? Prospects, customers, employees, industry analysts, reporters, bloggers?
* What content will your blog offer that will meet target audience needs?
* How will addressing those customer needs and telling the brand story manifest as a blog content plan?
* What search keywords and social topics are relevant to your target audience?
* Where does your blog content fit in the customer lifecycle of communication with the brand?
* If the blog content is properly optimized and socialized, how will it influence (directly or indirectly) measurable business outcomes?
Interest in Your Blog Is Related to Your Blog’s Interest in Readers
Among the reasons organization blogs fail is that the content tends to be really brand-centric. Most enterprise weblog posts talk about the brand, its products, and its services with out a great deal of consideration for customer perspectives and language.
A self-centered enterprise blogging approach tends to push ideas out, hoping to obtain a reaction in the form of search engine rankings, fans, friends, and followers.
The problem with a mostly brand content focus is that there usually isn’t as much sharing, engagement, or direct influence on business outcomes because the content is all about the brand, vs. empathizing with customers and the language customers use.
To Be Great, Your Business Blog Must Participate
Conversely, a search optimized business blog develops and participates in social communities online, offline, internally, and externally. To do that, blog editors need to figure out where the great ideas and stories are in the company.
It is not enough to have an optimized and socialized blog content plan that aligns brand solutions and ideas with those of your target audience. To tap into a high-quality stream of customer-centric blog content ideas, it’s essential to engage relevant social communities. Ask them questions, crowdsource content ideas, give those who participate recognition, and repeat.
By shining a light on the awesomeness within your community, you’ll provide the fuel of positive reinforcement to motivate fans and customers to partake in both content creation and promotion.
This article has been shared by Emochila. You can find Emochila by searching website for cpa or cpa website.
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